True North Arts & Culture Alliance
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Reaching more than a half million people in a 5-county region of Northern California through California Arts Councils and media partners in Butte, Tehama, Shasta, Trinity and Siskiyou.
Why an Alliance?
We recognize the need to regionalize our approach to arts and culture activities in Northern California - many of which create tourism and economic development opportunities. The Alliance assists in garnering funds and support while widening the influence of arts and cultural entities and individuals in True Northern California communities through joint programming, presenting and media exposure.